Bus Station Mock Up Ad

Animated Ad Created Through After Effects

Case Study:
The creative brief given was to rebrand the current cryptocurrency company “Zcash” to help expand the audiences being reached, as well as promote their security as a company. Rebranding Zcash with a new brand identity consisted of a new logo, fonts, color palette, as well as animating the logo and creating mockups of signage.
Original Zcash Logo.

Original Zcash Logo.


Sketches: 
The idea of portraying security was key in rebranding Zcash. At the beginning of my sketches I wanted a hidden element that would be the representation of security that the company wanted. To portray this, I used elements connected to electronics, as well as arrows to represent the transportation / movement of money that subtly makes the letter Z.




Digitalizing Zcash Logo Sketches:
Brainstorming sketches.

Brainstorming sketches

Digitalizing Zcash Logo sketches.

Created through Adobe Illustrator


Establishing new color scheme for brand guidelines
Finalized Rebranded Zcash Logo

Finalized ZCash Logo

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