How To Look Good In A Hat: Stetson Explainer Video
The creative brief given was to create an explainer animation video which would be shown to Stetson, a well known hat company specializing in classic western styles. The brief stated that Stetson wanted to display their different styles of hats. In order to do this, I began brainstorming and creating storyboards of what the most successful way would be to portray this idea.
Off the bat, the idea of body positivity filled my mind. There's this social media trend saying that "in order to have a bikini body for the summer, all you have to do is have a body, and put on a bikini." I wanted to play off this idea that all you have to do to look good in a hat, is to have a head, and then wear it.. and thats how my idea was formed. The process I would be explaining in my animation was "How to look good in a hat".
Research Process & Digital Designs:
Before starting the design process, I went onto Stetson's website and researched their different categories of hats. I selected one from each category to be showcased within my animation. After deciding which hats I would make into graphics, I began the process of designing the characters who would be featured. Going into the character design process, I wanted to make sure my characters were diverse to represent that Stetson has a hat for every head. I designed my characters using Illustrator and uploaded them to Animate to start the animation process.
Digitalized Story Board Examples: